Baidu PPC Advertising FAQ

Why advertise on Baidu?

Baidu is the leading Chinese desktop and mobile search engine in China, whose market share is above 70%. If you want to do online marketing in China, Baidu is what you can not afford to miss.

Are you a company of Baidu?

No, we are not.

Baidu Ads Master is operated by SEO Shifu, a leading online marketing company focused on helping Western companies enter and expand in China.

We are an authorized Baidu advertising reseller with rich experience in Baidu PPC management.

Will Baidu approve of my account application?

Due to local laws and regulations in China, Baidu is sensitive about foreign applicants from the financial and medical industries. For example, Baidu usually rejects applications from forex trading platforms and foreign online drug stores.

Of course, they also reject illegal businesses in China, such as pornography and gambling.

Who owns the Baidu PPC account?

You own your account, even when not working with us anymore.

Will I have access to the account?

Definitely. As soon as account application is complete, we will send you the logins via email.

Will Baidu pay-per-click advertising work for my business?

We are not going to lie – all advertising activities have risks, whatever the advertising channel is. That being said, We have 9 years of paid search experience and hundreds of clients who trust our services. Our strong Baidu advertising team will do the best to help you succeed on Baidu.

Do I need to have a company registered in China?

No 🙂

Do I need to have my website hosted in China?

No 🙂

Do I need a .cn domain?

Not necessarily.

How do I pay?

You can pay via PayPal, wire transfer or check.

What are the required documents and items for Baidu PPC account application?

  • A Chinese website;
  • Your business license issued by your local government;
  • A recent bank account statement of your company;

How long will it take to set up a Baidu adverting accounts?

3-5 business days, on condition that all provided documents are correct.

What are the differences between Baidu PPC and Google Adwords?

They work very similarly – you bid on keywords you are interested in and only pay them when they display your ads to their searchers and the searchers click on your ads.

But they still have some key differences. You can read our blog post to know more: Baidu PPC vs. Google Adwords: 5 Key Differences

How many websites can I advertise?

Only one domain is allowed in each Baidu PPC advertising account.

If you don’t find what you need above, just drop us a line.

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