Below are the most common types of prohibited content for Baidu Ads.
Illegal Political or Religious Information
Baidu rejects any form of illegal political and religious information.
Examples: political issue advocacy, and content on separatism and terrorism.
Illegal Medical Services
Baidu Ads prohibits the sale or promotion of illegal medical services, such as surrogacy, gender determination and paid plasma donation.
Illegal Sales of Drugs
Baidu Ads prohibits the sale or promotion of illegal drugs, including but not limited to narcotics, methamphetamine, and marijuana.
Baidu Ads prohibits the sale or promotion of any gambling websites, tools, and online communities.
Identity Document Forgery
Including but not limited to fake ID cards, driver licenses, passports, business licenses, and graduation certificate
Baidu Ads prohibits the sale or promotion of any form of sexual content and services, both online and offline.
Including but not limited to counterfeit goods, restricted knives, guns, bows, cigarettes and wiretapping equipment.
Baidu Ads wants to make sure its advertisers comply with the Chinese regulations on financial services.
The prohibited services include but are not limited to sales of debit and credit cards, illegal fundraising, removal of bad credit and high-interest loans such as payday loans.
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