What You Can Not Advertise on Baidu

Baidu is the most popular search marketing platform in China. However, there are some specific industries prohibited and restricted on Baidu.

Below are the most common types of prohibited content for Baidu Ads.

Illegal Political or Religious Information

Baidu rejects any form of illegal political and religious information.

Examples: political issue advocacy, and content on separatism and terrorism.

Illegal Medical Services

Baidu Ads prohibits the sale or promotion of illegal medical services, such as surrogacy, gender determination and paid plasma donation.

Illegal Sales of Drugs

Baidu Ads prohibits the sale or promotion of illegal drugs, including but not limited to narcotics, methamphetamine, and marijuana.

Gambling

Baidu Ads prohibits the sale or promotion of any gambling websites, tools, and online communities.

Identity Document Forgery

Including but not limited to fake ID cards, driver licenses, passports, business licenses, and graduation certificate

Adult Content

Baidu Ads prohibits the sale or promotion of any form of sexual content and services, both online and offline.

Illegal Goods

Including but not limited to counterfeit goods, restricted knives, guns, bows, cigarettes and wiretapping equipment.

Financial Services

Baidu Ads wants to make sure its advertisers comply with the Chinese regulations on financial services.

The prohibited services include but are not limited to sales of debit and credit cards, illegal fundraising, removal of bad credit and high-interest loans such as payday loans.

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