Baidu Advertising Options

Before doing Baidu advertising, you may be wondering what advertising options Baidu offers.

Advertising with Baidu Ads starts with choosing a campaign type that suits your advertising goals. For example, if you would like to show ads on www.baidu.com to get more visitors to your website, you should choose a Search Network campaign.

Baidu currently supports a variety of advertising options, with Search Network advertising as the most popular channel.

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Use Baidu Analytics to Track Campaign Performance

With each Baidu Ads account created, there is a Baidu Analytics account associated. You’ll get high-performance insights into your ads and your website when you integrate your Baidu Analytics account with Baidu Ads.

This post will explain how to track conversions of your Baidu Ads campaigns in Baidu Analytics.

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What You Can Not Advertise on Baidu

Baidu is the most popular search marketing platform in China. However, there are some specific industries prohibited and restricted on Baidu.

Below are the most common types of prohibited content for Baidu Ads.

Illegal Political or Religious Information

Baidu rejects any form of illegal political and religious information.

Examples: political issue advocacy, and content on separatism and terrorism.

Illegal Medical Services

Baidu Ads prohibits the sale or promotion of illegal medical services, such as surrogacy, gender determination and paid plasma donation.

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Baidu Earnings Q4 2018

Baidu recently reported fourth-quarter results that beat expectations across the board – the overall revenues were up 100% year-over-year.

That’s thanks to Baidu’s cloud computing business Baidu Cloud. Analysts say Baidu is now the third largest cloud computing service provider in China, only after Alibaba and Tencent.

“Baidu has extended its user base of cloud computing and AI in sectors such as telecom, manufacturing, and finance.” CEO Robin Li said on the company’s earnings call.

Basic Setups of Your Baidu Advertising Account

This guide is to ensure you have your Baidu account properly set up with the necessary assets in place before you launch your Baidu advertisements.

This guide is to ensure you have your Baidu account properly set up with the necessary assets in place before you launch your Baidu advertisements.

1 – Log into your Baidu account

Logging in to the account is the first step. I assume you already have the Baidu PPC Editor installed on your machine. If not, go to and follow the guide to install it.

Once you have installed Baidu PPC Editor, open it and input the credentials you get from SEO Shifu or Baidu.

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Download and Install Baidu PPC Editor

Baidu PPC Editor is available on Windows, iOS, and Android. In this guide, we will guide you through the process of downloading and install Baidu PPC Editor on Windows.

1. Download the installer

Download the installer directly from Baidu here (7.5MB) →

Once the download is complete, you should have the installer file “BaiduEditor(Offline)_5-9-14.exe” on your computer.

2. Start to install

Double-click the installer file to begin installing the software. Windows will ask if you allow the installation. Click yes. Continue reading “Download and Install Baidu PPC Editor”

Baidu PPC Editor v.s the Web Interface

You can choose to manage your Baidu PPC campaigns through the web interface or Baidu PPC Editor, the desktop client of Baidu Advertising.

The Web Interface

It’s pretty straightforward to manage your campaigns via the web interface. You just need to log in using your Baidu account credentials then start to make changes to your campaigns.

But if you need to make bulk changes, manage multiple accounts or export the account data, it is not so convenient to use the web interface.

Baidu PPC Editor – the Desktop Client

Baidu PPC Editor is the official desktop client for Baidu advertising. It is a free, downloadable application for managing your Baidu PPC advertising campaigns. Continue reading “Baidu PPC Editor v.s the Web Interface”